Not all names are suitable as trademarks. This is particularly true of words that describe a characteristic of the products or services in question. Also, the simple conjunction of two or more descriptive elements is usually not suitable as a trademark.

The official trademark office may refuse the application of a descriptive or non-distinctive trademark. Consequence: you will lose your money and will not obtain a trademark registration.

Therefore, let us give you a free initial advice on the feasibility of registration. We will first check whether your trademark is sufficiently distinctive according to the standards of the official trademark office. We will also check the Benelux Trademark Register to see whether the identical name has already been registered in your sector.